Women’s plus size clothing is one of the most undervalued niches in the garment retail industry. Many retailers purposefully forgo stocking clothes in larger sizes, instead going for ‘vanity sizes’ which cater to slimmer women.
Yet, by making this decision, these retailers are missing out on what is a highly profitable market niche. As the lines below attest to, making a conscious decision not to stock women’s plus size clothing could be costing these traders the opportunity to make good business.
Supplying the Demand
As noted above, women’s plus size clothing is more often than not absent from the average clothing retailer’s stocks, and this tends to cause some frustration among women who wear larger sizes. By offering these women what they are after, at a relatively affordable price, a retailer could potentially earn itself a steady pool of customers, thereby helping his or her business thrive. One2Wear itself has benefitted from this trend when building its customer base, and continue to enjoy the custom of a number of satisfied plus-size customers to this day!
Standing Out From the Crowd
Similarly, incorporating women’s plus size clothing into their stock could help a retailer stand out in what is a highly competitive field. Provided the product is of good quality and marketed at appealing prices, a company could easily make a name for itself within the women’s plus sized clothing market. The much smaller scope of this niche category as compared to the clothing retail market as a whole might, in turn, make it easier for a retailer with these characteristics to set itself apart from its competitors and become a market leader. One2Wear, for instance, has made a name for itself as a provider of quality women’s plus sized clothing, a fact which is reflected in our business volumes within that sector.
It has hopefully become clear, then, just why stocking women’s plus-sized clothing can have advantages for a business. One2Wear, for one, certainly does enjoy the perks!